The agency we wished existed when we were the client.
We’ve built and grown our own outdoor brands, so we know what actually drives sales — and what’s just noise. We act like owners, move fast, and deliver ROI without burning through your budget.
Why Outside Projects
We’ve been where you are.
We know the outdoor market inside out.
We focus on ROI, not vanity metrics.
We act like owners — not vendors.
If it moves your brand forward, we do it.
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We built Outside Projects because we were sick of agencies that do the bare minimum. When we were in-house, we burned through 100+ agencies between us. Same story every time: hit the scope, tick the boxes, send the invoice. No curiosity. No thinking about how channels work together. No urgency to actually grow the brand.
We decided to do it differently.
We only work with outdoor brands — it’s the world we live in, both on and off the clock. We understand your customers, your seasonality, your pain points, and what actually drives revenue in this industry. And we’re good enough at it that we can replace an expensive in-house hire (or two) with a team that covers every skill you need — for less.
Every week, we hold dedicated brainstorms for each client. That’s where the real growth comes from — proactive ideas, creative angles, and cross-channel plays that keep your marketing moving instead of coasting.
We also build our own brands from scratch. That means we’ve lived the grind of small budgets, tight margins, and high stakes. We’ve made the kind of calls that keep a business alive — not just rack up impressions. Twenty percent of our resources go to internal projects. We even run quarterly competitions where the team pitches new brand ideas, and we back the winner with our own time and money. It keeps us sharp, fast, and deeply in touch with what’s happening in the market.
We don’t bill by % of ad spend. We’re not here to inflate budgets — we’re here to deliver returns.
And if something needs to get done, we don’t wait for a change order. We do it.
This is the agency we wished existed when we were the client.
Now it’s here — and it’s built for you.
Featured Clients: Attaquer / Ritte / Kogel / Dana Wharf / Field Co.
In House Brands: Lead Out! / Mothering Club / No Boss [coming soon]
